In business, it is much easier to retain an existing customer than it is to find new ones. Once someone has bought a product from you that shouldn’t be the end of your relationship with them. Here are five steps to maximize your opportunities when it comes to using inserts to improve your customer loyalty levels.
- Send personalized handwritten cards
Nothing makes a customer smile more than receiving a personal note from the business they just bought from, and it’s easily one of the best ways to maintain and improve your customer loyalty ratings.
A quaint letter can go a long way for your business. It helps to humanize your products and yourself. Many people think every business is a giant machine chugging away, but a personalized letter helps to break that image!
- Include discount codes
It is always easier to keep an existing customer than it is to find a new one, and what better way to incentivise another purchase than by providing your loyal supporters with a small discount. 5% – 10% off can go a long way when a customer is making a purchase, and the cost of this discount is made up with the repeat business.
- Write Thank You cards
Show your customers you care about them by thanking them for their recent purchase. This is bound to make your customers feel appreciated, which is one sure-fire to make them want to come back for another purchase.
This could go hand in hand with the considerations above, and you could combine the two, saying something like “Thank you for shopping with us. Here’s 10% off your next order.”
- Think about cross-selling opportunities
The fact that a customer has already purchased something from you is such a good sign and, as long as the experience went well, there’s no reason they won’t buy from you again. With this in mind, why not include an insert in your packaging that educates your customers in what similar products you have that they might like? And again, this is great to include with a thank you card as well as a discount code.
- Invite your customers online
Of course, you can’t forget about the power of social media and what it can do for your business. Inside your product’s packaging is a great place to include a request that can help you and your business. Likewise, this is another solution that can be used alongside any of the solutions listed above.
Within these inserts, you simply request your customer to go online, onto your website, their email or their social media profiles and leave a review on what they think your service and product was like.
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